Search Engine Marketing Guide

There is a lot involved with search engine marketing. In fact, it can be a bit overwhelming, even for those with a great deal of experience. The good news is that by taking it one step at a time, it is not hard to learn. And once learned, search engine marketing can provide an effective method of driving highly targeted visitors to your web site.

The following is a simple guide to search engine marketing. Although it is meant for beginners, it can also be very useful for more advanced search engine marketers as a reference source. Each section provides a brief overview of the basics followed by resources for further study.

Take it one step at a time and you'll soon understand the basics of Search Engine Marketing...


Keywords & Search Terms
The first step is to learn about the search terms that your target audience is using when using search engines. These search terms are the keywords and keyphrases that will be used to market your web site.

On this page you will learn about:

1. The importance of keywords and search terms.
2. Tools that will help you find your best keywords.
3. Search term lists useful for spotting general trends.


Search Engine Optimization
Step two addresses how to make basic web site design changes that will make your site more search engine friendly.

On this page you will learn about:

1. What is search engine optimization (SEO)?
2. Domain names.
3. The Title Tag.
4. Meta Description and Meta Keyword Tags.
5. Copywriting.
6. ALT Tags.
7. Site Map
8. Dealing with FLASH.
9. Dealing with dynamic pages.
10. File formats.
11. Framed sites & pages.
12. JavaScript.
13. What to avoid.
14. Getting professional SEO help.
15. Getting free help.


Search Engine Submission
After you've gone through the search engine optimization process, it's time to get your site listed in the various search engines and directories.

On this page you will learn about:

1. How will the search engines find my site?
2. Submitting your site using a free submit form.
3. Submitting to directories.
4. Paying the search engines to index your site.
5. Services to avoid.
6. Services that can help.


Link Popularity
Link popularity is a major factor when it comes to ranking well in search engines and drawing Traffic to your site. In step four, you will learn how to increase the number of links to your site, how to get quality sites to link to yours, and the overall effect link popularity has on your rankings.

On this page you will learn about:

1. What is link popularity?
2. Getting links to your site.
3. Checking Your Link Popularity
4. What not to do.


Paid Inclusion
If you would rather not wait for the search engines to find and index your site on their own, you can pay to be indexed faster. With step five, you will learn if paid inclusion is a viable option for you.

On this page you will learn about:

1. What is paid inclusion?
2. Will it help my site rank better?
3. What are the costs?


Pay Per Click Search Engines
Pay per click search engines and pay per click advertising provides web site owners the opportunity to buy their way to better positions on search results pages. Step six looks at this form of advertising.

On this page you will learn about:

1. What is pay per click?
2. Which search engines allow pay per click advertising?
3. Important Considerations
4. Pay per click affiliate programs.
5. Pay per click information resources.


Log File and Traffic Analysis
Your site's log files contain a wealth of information about the effectiveness of your web site marketing programs. With your log files, you can learn how your visitors are finding your site, what search terms they are using to find it, and which are the best sources of traffic for your site.

On this page you will learn about:

1. What is a log file?
2. Why is log file and traffic analysis important?
3. Services and tools that can help.


Google's PageRank
Although Google's PageRank is but one factor Google uses to determine its search results, it is a popular topic. Step eight provides basic information to help you better understand the importance of PageRank.

On this page you will learn about:

1. What is Google's PageRank?
2. How do I find the PageRank of a web page?

Search Engine Marketing for Freelance Artists

The Internet is a powerful tool artists can use to market themselves. It's not complicated and only requires time and maybe a little money.

The following are four techniques an artist can use to successfully market themselves online.

1) Article marketing

If you have a specific genre of art that you primarily work with, you can write articles about it. Since you're already intimately familiar with it, you shouldn't have to conduct any research.

A lot of people stay away from article marketing because they think it entails gobs of research.

If you're writing about what you already know, then you shouldn't have to do any research. Just because you don't conduct research doesn't mean it's not good writing. It's good writing because you know your subject and can communicate it well. After you write an article, you need to submit it to an article directory. There are several very good article directories available. You just need to do a little research.

2) Digitize your art

The only way others are going to get to know you and your art is for them to see your art. All you need is a digital camera and a website to make it work. There are also photo sharing websites that will allow you to post pictures of your art for free.

Anyone who is serious about Marketing online needs to have their own website. Having a website is about creating your own brand. You can't create a brand on photo sharing sites.

3) Give something away

People like free stuff. In exchange for an email and name, give visitors access to a "private" collection of your art.

You may also want to put together a small ebook with your best art. Along with pictures, you can include captions and other interesting facts.

4) Give yourself away

One of the primary reasons I tell someone to get a website is because it opens up so many more marketing channels. If you have a website, you can pass out cards with your web address (URL). Many times, people will visit your site out of curiosity. It may not get you a targeted visitor but that single visitor may know someone with art interests.

It doesn't take much talent, computer knowledge, or a college degree to market yourself successfully online. As an artist, creativity is an enjoyable and important process. Now, all you have to do is apply that creativity to your online marketing efforts.

How To Use Search Engines For Internet Marketing

Introduction:

Search engines on the Internet is described as a very big library where you can get any information you want just by you clicking on a button. There are millions upon millions of people just like you and me that visit these sites every single day. I am pretty sure that you have heard of search engines like yahoo and Google that are just dominating the Internet world wide web outrageously. This is why i am here to tell how you can use these tools to either jump start or help you out with your existing home base business on-line.

Body:

In my introduction i have described it as a very big library where you can get as much information as you want. You can look up anything from how old was the first president when he died all the way to what was the twentieth presidents favorite color or what ever it is you wanted to know about him. What i am really saying here is as much as people often go to the library to learn, research, study or just read something is equivalent to how often people visit these sites times a million. I hope by now you are starting to see what these programs are capable of and how much potential it has in-store for you.

The main reason why businesses fail is because nobody has heard or seen of them due to lack of advertising. There are many ways to promote your business or businesses that i have found on the world wide web. With all that i have found does not even compare to how powerful your one ad on a search engine can do. Here is one example of how one ad on go-ogle can do for you compare to how one ad in a newspaper can do for you.

Example:

Let us just say that you have placed one classified ad in the newspaper of your choice. Then i will place the same classified ad on yahoo or Microsoft network. You would have to publish your same classified ad to one thousand different newspapers all around the world to even compare to what my one can do. This is the real power of what my one ad will do also. By the time you are done placing your one classified ad in one thousand newspapers my one ad would have been seen by four times the viewers compare to your one thousand ads that you have just finish submitting.

Conclusion:

Are you beginning to understand how amazing these systems work and how much business you can gain from them. Internet marketing Is very easy to accomplish if you had the right teachings and the right tools. These websites are one of the many opportunities that i find to be one of the best ways to promote or advertise your Internet marketing business. I would like to thank you for taking the time to read my article and i hope it gave you a feeling of encouragement and belief on your new or existing journey.