Friday, April 11, 2008

Seach Engine Marketing - How To Get A Top-10 Search Engine Position Spending Just 2 Hours!

The success or failure of your search engine marketing depends upon getting good rankings in the search engines. Preferably, you'd want to enter the Top 10 for a well-searched keyword in your market. If you want to do that by spending just 2 hours instead of slaving away for a week or two, here is what you need to do:

Step 1 - Bookmark Your Site!

Social bookmarking can be a quick way to get quality backlinks out there pointing back to your site. These are links from authority sites that are highly regarded by the search engines. Some places to bookmark your site include Digg and del.icio.us.

Step 2 - Start Posting In Forums

Foruming is an instant tactic to get incoming links. By creating a signature box that has a link back to your website, you have the potential to create new backlinks everytime you make a new post. Start finding popular forums related to your market and start posting on them.

Step 3 - Submit Articles To Article Directories

Article directories, especially the more popular ones, are often regarded as authority sites themselves by the search engines. Every article you submit can contain a few links pointing to your site. Some article directories allow you to link in the article itself, most will allow you to post a link in the article resource box.

As you can see, off-site search engine optimization is pretty straightforward. It is all about getting as many quality backlinks as you can. And the above methods are some of the most effective and fastest ways to achieve that!

Friday, February 8, 2008

Search Engine Marketing

Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine result pages. According to the Search Engine Marketing Professionals Organization, SEM methods include: Search Engine Optimization, paid placement, and paid inclusion. Other sources, including the New York Times, define SEM as the practice of buying paid search listings with the goal of obtaining better free search listings.

As the number of sites on the Web increased in the mid-to-late 90s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text in 1996 and then Goto.com in 1998. Goto.com later changed its name to Overture in 2001, and was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007 pay-per-click programs proved to be primary money-makers for search engines.
Search Engine Optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "Search Engine Marketing" was proposed by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals. In 2007 Search Engine Marketing is stronger than ever with SEM Budgets up 750% as shown with stats dating back to 2002 vs 2006.